Jereme Tan


Design for reset | Reimagine the future of F&B


Team lead

Design Research lead

Design Strategy

— Team

Ong Kah Min

Annabelle Chan

— Supervisor

Asst Prof Dr. Jung-Joo Lee


Aug – Oct 2020

13 Weeks

Design for Reset aims look at challenges from the COVID-19 pandemic situation into innovation opportunities.

In this project we worked in systems, and leveraging on forecasted trends, to design plausible future scenario that challenge assumptions and trigger thinking about long-term strategies.

Our team decided to investigate on the Food and Beverage Industry in Singapore. Where it was one of the industry that was hit hardest from the pandemic and was an area that we were interested in.

Concept Video

Research Highlights