— PROJECT NAME
Design for reset | Reimagine the future of F&B
Design Research lead
Ong Kah Min
Asst Prof Dr. Jung-Joo Lee
Aug – Oct 2020
Design for Reset aims look at challenges from the COVID-19 pandemic situation into innovation opportunities.
In this project we worked in systems, and leveraging on forecasted trends, to design plausible future scenario that challenge assumptions and trigger thinking about long-term strategies.
Our team decided to investigate on the Food and Beverage Industry in Singapore. Where it was one of the industry that was hit hardest from the pandemic and was an area that we were interested in.